We already know the first brand that has crossed the threshold of 100 million followers on Instagram. This National Geographic profile enjoys such enormous popularity.
Instagram is a channel in which not only individual users but also brands find themselves perfectly. For many companies and publishers, publishing photos, videos and Stories is an opportunity to attract the attention of recipients and increase their involvement. In their case, gathering a wide audience is more difficult than, for example, influencers.
Users willingly follow the activity of their opinion leaders and follow them on social media. It's not harder for brands. However, as it turns out, achieving spectacular results is not impossible.
National Geographic profile
National Geographic's Instagram profile, as the first account of the brand, exceeded the number of 100 million followers. The @NatGeo profile works mainly thanks to photographers cooperating with the brand. We will find amazing views and phenomena, as well as people and animals, in various situations that they managed to capture. The photo and video materials published on it delight the users, so it's hard to be surprised at the number of observers achieved.
The venture met with both enthusiastic and critical reception. The award is impressive, however, the initial conditions for participation, under which the brand would have broad rights to use photos, raised concern. According to Vox, none of the professional photographers would decide to enter the competition. However buysocialfollowers is also good, the conditions have been changed and the use of photographs clarified only as part of the # natgeo100contest competition.
The success of the profile shows that we can still create authentic content and show the world as it is, and at the same time enjoy success in social media.
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